If you remember those pouches of shredded bubble gum from when you were a kid, (I do!) you might enjoy reading about how it all got started. The part of the story that interests me the most of course, is the part where the illustrator creates a character for the packaging so endearing that it becomes a big part of the success of the brand. And the illustrator, Bill Mayer also happens to be from Atlanta!
Follow the link to the article on CollectingCandy.com to read the story behind Big League Chew and the amazing illustrator Bill Mayer.
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February 09, 2012
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